Privacy Policy

This Privacy Policy describes how BioFitEssentials ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from https://biofitessentials.com/ (the "Site") or otherwise interact with our services (collectively, the "Services").

By accessing or using any of our Services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will reflect changes in our practices or for legal, regulatory, or operational reasons. The updated policy will be posted on this page with a revised “Last Updated” date.

2. What Personal Information We Collect

A. Information You Provide Directly

We collect the following types of personal information when you use our Services:

• Basic contact details: name, address, phone number, email.

• Order information: billing/shipping address, payment confirmation, phone number.

• Account details: username, password, security questions.

• Shopping behavior: items viewed, added to cart or wishlist.

• Customer service: details you provide in communication with our support team.

You may choose not to provide certain information, but doing so may limit your access to certain features.

B. Information Collected Automatically (Cookies)

We use cookies and similar technologies to collect Usage Data, including:

• Device and browser information

• IP address and network details

• Pages visited, clicks, and interaction data

Learn more about Shopify’s cookies here: https://www.shopify.com/legal/cookies

C. Information from Third Parties

We may also collect information from third parties such as:

• Shopify, who powers our store

• Payment processors, who handle payment details to fulfill transactions

• Marketing and analytics partners, who collect data via cookies or pixels on our behalf

3. How We Use Your Personal Information

We use your personal information for:

• Providing services: processing orders, shipping, customer support, managing accounts

• Marketing and advertising: sending promotional content, tailoring ads and offers

• Security and fraud prevention: detecting suspicious activity, protecting our users

• Customer support and communication: responding to your inquiries and feedback

4. How We Share Your Personal Information

We may share your information with:

• Vendors and service providers: IT support, order fulfillment, payment processing

• Marketing partners: including Shopify, to advertise our products and services

• With your consent: social logins, public reviews, or shipping services

• Affiliates: within our corporate structure

• Legal compliance: in response to subpoenas, legal processes, or regulatory requests

• Business transfers: mergers, sales, or bankruptcy events

5. Categories of Personal Information Disclosed in the Last 12 Months

• Identifiers: contact and account details

• Commercial information: purchase and shopping history

• Internet/network activity: usage data

Recipients:

• Vendors and service providers

• Marketing and business partners

• Affiliates

We do not use or disclose sensitive personal information to infer characteristics about you.

6. Selling or Sharing Personal Information

We have “sold” or “shared” the following types of personal information in the last 12 months for advertising purposes:

• Identifiers

• Commercial information

• Usage data

Recipients:

• Business and marketing partners

You may opt-out of such activities under applicable law. Contact us for details.

7. User-Generated Content

If you post product reviews or other content publicly, this may be visible to others. We are not responsible for how third parties may use this information.

8. Third-Party Links

Our Site may link to external websites. We are not responsible for the privacy practices or accuracy of those sites. Please review their policies before submitting your information.

9. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with information, please contact us to request deletion.

10. Security and Data Retention

While we implement security measures to protect your data, no system is completely secure. Please avoid sending sensitive information via unsecured channels.

We retain personal information as long as necessary for the purposes described in this Privacy Policy, or as required by law.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights under applicable privacy laws, contact us at:

Email: support@biofitessentials.com